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Understand the landscape.

Start with what an investment represents, how it is held, and which risks deserve closer attention.

01

Equities

An ownership interest in a business. Returns may come from dividends and changes in price.

Questions to explore

Business earnings, valuation, concentration and currency exposure.

Risk in focus

Prices can fall sharply; company failure can erase invested capital.

02

Fixed income

Lending to a government or company, commonly through bonds.

Questions to explore

Issuer quality, maturity, interest-rate sensitivity and currency.

Risk in focus

Default, interest-rate changes and inflation can reduce value.

03

Cash & liquidity

Deposits and short-term instruments used to meet near-term needs.

Questions to explore

Access terms, issuer exposure, interest rates and local deposit protections.

Risk in focus

Inflation can erode purchasing power; protections depend on jurisdiction.

04

Real assets

Property and infrastructure exposure, directly or through funds and securities.

Questions to explore

Cash flows, financing, valuation frequency and asset concentration.

Risk in focus

Illiquidity, leverage and operating risks can be substantial.

05

Private markets

Investments outside public exchanges, including private equity and private credit.

Questions to explore

Lock-ups, capital calls, valuation methods and fee structures.

Risk in focus

Limited liquidity, difficult valuations and access restrictions.

06

Multi-asset

A strategy combining different investment exposures.

Questions to explore

Underlying holdings, correlations, rebalancing and total costs.

Risk in focus

Diversification cannot guarantee a profit or prevent losses.

The vehicle is not the exposure.

An ETF, a mutual fund or a separately managed account is a way to hold investments. Its structure alone does not tell you the risk, quality or diversification of the underlying holdings.

Look through the wrapper

Examine holdings, concentration, liquidity terms, total costs, tax treatment and currency exposure. Availability and investor eligibility vary by country.

Read the primary documents

Use the issuer’s disclosure documents and relevant local regulator resources before making a decision. This guide does not rank products or assess your circumstances.

SEC Investor.gov: allocation and diversification →